POBOOLA

For this project, we were to select a gibberish amazon stores with no branding and make a branding identity for it. I did a lot of research into possible stores based on my interests and what I usually get on amazon. I am a consumer of costume parts and wigs, and since the project was near halloween the store I landed on was a halloween costume shop called Paboola. I was drawn to the silly word the store was called. Paboola’s costumes were more tailored to adult women and kids. Nothing too scary. Because of this, I wanted to make the logo more cutesy and playful. 

I looked at a lot of competitors like spirit halloween and rubies costumes, and other halloween stores. I wanted to be sure I made something that could fit in with them so you could get an idea of what they sold just from looking at the logo while not looking too similar. I think I was successful in that regard.